Notice and Take-down Policy

Apothecare Specialities Private Limited
Version 1.0 | Effective from 05.10.2026

This Policy sets out the procedure by which Apothecare Specialities Private Limited receives, acknowledges, assesses, and acts upon Take-down Notices concerning content appearing on the Platform, and the procedure for submitting a Counter-Notice under Section 79 of the Information Technology Act, 2000 and Rule 3 of the IT Rules, 2021.

Section 1. Grounds for Take-down

1.1 A Take-down Notice may be submitted on grounds including:

• Infringement of intellectual property (Trade Marks, Copyright, Designs);
• Defamation or obscenity;
• Misleading medical claims or contraventions of the Drugs and Magic Remedies (Objectionable Advertisements) Act, 1954;
• Child sexual abuse material (Section 67B, IT Act);
• Violations of the Bharatiya Nyaya Sanhita, 2023; or
• An order of a court of competent jurisdiction or authorized government agency.

Section 2. Submission Requirements and Timelines

2.1 Submissions: Submit notices to legal@apothecare.in (for IP matters) or ceo@apothecare.in (other matters) with complainant identity, contact details, precise URL/listing ID, timestamp, grounds, and evidence.

2.2 Action Timelines:

• Acknowledgement: Within 24 hours of receipt.
• Actual Knowledge (Court/Government Order): Content removed or access disabled within 3 hours.
• Rule 3(1)(b) Unlawful Content: Resolved within 36 hours.
• Rule 3(2)(b) Content (Nudity/Morphing/Sexually Explicit): Reasonable measures within 2 hours.
• General Grievances/IP Concerns: Assessed and resolved within 7 days.

2.3 Removed content and records are preserved for 180 days for statutory and evidentiary requirements under Rule 3(1)(g).

Section 3. Counter-Notice Procedure

3.1 If your content has been taken down, you may submit a Counter-Notice stating the legal basis on which you assert the content is lawful, accompanied by a declaration of truth and an undertaking submitting to the jurisdiction of the courts at Bengaluru, Karnataka.

3.2 Content removed pursuant to a direct court or government order will not be restored except upon a subsequent official order or authorization.

Section 4. Standard Forms

Download or reference our statutory forms when submitting: